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MarMarketing Analytics Media Manager - Jobs In Dubai

5.00 to 10.00 Years   Dubai, United Arab Emirates   10 Jun, 2019
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
IndustryArts/Entertainment/and Media
Functional AreaNot Mentioned

Job Description

A truly exciting opportunity within a multi-national organisation. Must have strong digital paid media expertise.Client DetailsAn exciting and well-established global consumer electronics organisation, looking to further strengthen its reach in the GCC market. This organisation is an industry leader and constantly strives to set industry standards.DescriptionAs a Marketing Analytics & Media Manager, you will be responsible to deliver business growth & increase marketing ROI by leading local Marketing Analytics & Media for all products (Hardware, Software, Services) across all channels, including paid, owned and earned media. You will deliver strategic insights to maximise effective consumer-centric planning & manage local measurement & reporting. You will also drive integrated data-driven media planning & activation, increase digital media usage, media innovation & accountability culture.Lead locally focused marketing activities (i.e. brand /product activations; local partnerships etc. which require media investments) formulate KPIs, monitor and build post analysis of activities.Work closely with central Marketing Analytics team to build consistent ROI measurement and campaign optimisation alignment of central and local sales investments with (online) retailers & others (e.g. digital media activities such as CRM, Search, Affiliates etc.) to build a total ROI campaign view.Lead co-ordination of local insight requirements and secure budget from Regional consumer and market insight teamAdapt annual regional media strategy into locally relevant media approach and track application in campaign planningSupport MM/PM to develop locally relevant adaptations of regional HW, SW & Services strategic media campaign recommendations to deliver on business KPIsManage regional to country communication process to ensure media plan alignment and report weekly investment tracking with the organisation.Manage local alignment with media Ways of Working processes, collate Route to Market feedback for territory and recommend how to increase efficienciesMaximise media ROI of partnerships (brand, 3rd party, media); manage communication between Local and Central for all media business partnerships (Google, Facebook JBPs)Negotiate and manage local media deals & partnerships to maximise ROI with key vendorsSubmit local initiative project establishment recommendation documents and post campaign analysisInput into regional strategy and Central eCRM requirementsWork closely with the Marketing Analytics & Central PR Team to create better alignment of PR reporting across central and local team measurement initiatives i.e. ROI on PR coverage; monitoring PR campaigns; influencer activities etc.Ideally competent in using the following or equivalents:Analytic Platform e.g. Adobe Analytics; Microstrategy; Spredfast & QlikSenseMedia Strategy & Planning & Reporting platforms (e.g. Comscore)Adservers e.g. Sizmek, DMPs e.g. Krux, DSPs, AdwordsProficient at Microsoft Office (PowerPoint, Word, Excel), Outlook and Internet applications.ProfileUniversity or higher7+ years of work experience in a media or marketing analytics capacityAbility to interpret and model complex data including qualitative and quantitative information, to draw considered and robust conclusions, and to provide reporting in a clear and concise manner.Enthusiastic and confident, team player, innovative thinker, fast learner, excellent verbal and written communication skills, the ability to relate and communicate with a wide range of people.Clear and concise written skills. Strong presentation and sales skills. Ability to concept, write and develop persuasive, organized presentations quickly.Strategic and ana

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